This website revival plan is a foundational sweep that teaches you how to DIY better website copy
How much time/energy it'll take you to tackle the work
How much time/energy it'll take you to tackle the work
An intro to why I created this guide
An intro to why I created this guide
An example of the helpful formulas and worksheets within!
An example of the helpful formulas and worksheets within!

More about the release
2 Notes

Why should you care what I have to say? Great q. As a copywriter and content strategist of nearly 10 years, I’ve punched creative notches in my belt for brands like Vimeo and ilovecreatives. I’ve designed entire ecosystems of website content, sharpened my SEO skills, and launched a first-of-its-kind, free field guide to becoming a copywriter. 

Website optimization projects are my sweet spot. I just love ‘em. Since starting my own copywriting studio in 2018, refreshes have always been my favorite to work on. 

I liken this work to flipping the couch cushions of your digital life.

It’s so satisfying to sharpen a client’s already-good ideas into something that sings. Or provide detailed recs on the tiniest details, from navigation to anchor text. 

There’s usually little overlap in the Venn Diagram of busy founders, artists, and fundraisers who are also highly skilled in copywriting, UX, and content design. That’s where I come in! 

Working freelance and in-house for marketing teams of all sizes, I’ve noticed patterns in how to present information clearly and effectively.

Let's strengthen your skills like 1/100th of the cost it normally takes to hire an expert (me).

Release Notes (2)

About Conley Creative Studio

As a copywriter and content strategist of nearly 10 years, I’ve punched creative notches in my belt for brands like Vimeo and ilovecreatives. I’ve designed entire ecosystems of website content, sharpened my SEO skills, and launched a first-of-its-kind, free field guide to becoming a copywriter. 

Show, don't tell!

More examples of my work — everything from SEO editorial to long-form ebooks to UX copy.

Release details

Category
publishing - digital edition
Release Date
1 July 2025
Catalog number
CCS02

DIY Website Copy Refresh Guide for Nonprofits + Artists

Created by
Caitland Conley

C

This website revival plan is a foundational sweep that teaches you how to DIY better website copy & UX — everything from copywriting essentials to content design and SEO for nonprofits — by a seasoned copywriter for brands like Vimeo, ilovecreatives, and Constant Contact (to name a handful).

$
Limited run of 100